The technology here is very similar to other software the FTC warned about in 2016. It had then alerted app developers using Silverpush’s software that they could be in violation of Section 5 of the FTC Act, if they said they weren’t collecting or transmitting this same sort of TV data when, in fact, they do. This data, in turn, can be sold to advertisers. Instead, it’s listening for audio signals emitted by the TVs in order to track viewing behavior. Alphonso’s software is not focused on recording your personal conversations, the company told The NYT. There are some differences between what Alphonso is doing and what Facebook is continually accused of, however.
While Alphonso’s software is not exactly the same situation as that ongoing Facebook meme – the one that has a number of people convinced Facebook is listening to their verbal conversations in order to target ads – it is an indication that surreptitious audio technology like this is at least possible.
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